http://www.youtube.com/watch?v=3bkZyBNnCvo
Here is an anti-smoking advertisement. What rhetoric method is used in this ad? Do you think this advertisement is effective and persuasive?
I am responding to prompt number 1. This advertisement is definitely trying to appeal to the viewer’s emotions. The intended audience is parents who have young children and who participate in smoking. In all ads there is a main technique used in presenting the rhetoric, and this one is trying to appeal to the emotions. Showing the young kid with his mom initially is supposed to make one feel the great connection that people make with their kids. All of a sudden the mother disappears, and this is trying to symbolize the death of a parents due to some dangerous side affect of smoking. As death is portrayed in the ad, it allows one to know that there are very dangerous side affects to smoking. Many parents care very deeply for their kids, and the fact that the kid is left alone and begins to cry is very relevant to the success of the ad. Overall, that is the rhetoric that the ad uses in its attempt to persuade the viewer, but to me this ad may not be very successful. This ad completely relies on the idea of the viewers having an emotional attachment. Although at the end there is a voice explaining the meaning of the crying and the disappearing mom, the ad goes a long time without one knowing the meaning. A viewer could walk away or be completely zoned out by the time the message is portrayed, and also with the voice there is no scientific evidence or reason for the death. In my opinion, the ad would be more successful if one knew the point of the ad before the very end, and if there was some scientific evidence to back up the messages being conveyed in the end.
I agree with Jacob that this ad is definitely geared towards ones emotions, especially those with young children similar to the child in the commercial. However, I believe the way the commercial is set up is slightly more effective than Jacob has said. I think that the mother disappearing for a minute and the child looking around dazed and confused is a great way to see the child's response to losing a parent for a short period of time. After, the commercial one can then begin to think how the child must feel if their parent has been lost of a lifetime compared to the minute shown in the commercial. If someone who smokes and has a child were to watch this I believe it would help them start to think more about the long term effects of their smoking and the possible outcomes, as well as the effects on their children. Although I agree it isn't the most effective anti-smoking ad we have seen, I believe for some viewers that the commercial is more applicable too I think the ad could get them so start thinking and reevaluating their decision to smoke.
I am responding to Morgan Tucker. The point that was made is absolutely accurate. The ad uses pathos to persuade the viewer that smoking can cause such a big impact on a child. Using the child definitely appeals to ones emotions, a person does not even have to be a parent to understand the feeling that manifest when separated from a loved one. The people that smoke, it does, it gets them to think about the long term effects.
I am responding to Shang Ke. Personally i think that is a not a very good commercial for stop smoking. Firstly, the kid show on the video may be can arise some people's sympathy, who already have a kid. However there is still a large amount of smoking people who are still young, especially teenagers. Secondly, i agree that commercial use mother's accident leave portrayed parents death actually gives audience a strong emotional contrast, but not all of the viewer can link the children lost their mom with the reason of their mom's smoking. Thirdly i admit the author spread an idea of smoking can create bad healthy problems as the side effect of smoking, but the reader can's directly see that point on the commercial which make the rhetoric looks hided too deep for reader to get. Finally, i think it is still success in persuade some people not to smoking, by the children's helpless eyesight when he lost mother and the passengers ignore behavior.
I agree with most of Peilin's ideas. Especially, we have the same idea for the first one. Besides people who don't have children, it may not appeal to people who don't like children or don't care too much on families. For the second idea, I think the last words in the commerical reveals the adverse effect of smoking. However, throughout the commerical, surely, there isn't enough evidence to the scene with adverse effect of smoking, especially bad on health.
I'm respondonding by using the prompt 6. I think this commercial is effective in some ways, but not persuasive enough. The rhetorical method used by the author is the actions of the little boy after can't find his mom. We can see how hopeless, sad from his face. He is standing in all strangers walking around him. They are all much taller than him. For a little boy, he may feel isolated and lost his mom. He bursts into tears loudly. This emotional appeal may touch many people's soft hearts. Another important rhetoric used is the last words said in the commercial, "if this is how your child feels after losing you for minutes, just imagine if they lost you for life＂. This could be very effective. It's not only show how families feel when you smoke, but also, it reveals the adverse effects of smoking. It can shorten your life. However, for people who don't have children, or don't care too much on their families, this commercial may not effective enough. Moreover, this commercial repeats the same scene for firt most part, so people may not have sufficient patience to get it whole meaning.
I agree with Christie, this commercial is effective, but not persuasive enough. Using the child to show or inspire different emotions targets a specific target audience. An audience that either has kids or cares about families. The repetitiveness of the scenes especially since the child does not start crying until near the end loses the viewer's attention and is not thrilling enough to hold it. This commercial has potential, but falls through with the delivery.
I am responding to this post using blog prompt 1. This is a very effective advertisement because of the use of emotions as well as powerful word choice. The contrast between the content child with his mother and then his confusion when she disappeared is effective. Also, the way the crowd was shown was extremely effective. The creators of this advertisement made it so that all the people in the crowd were walking in different directions. This detail made it appear even more intimidating for the young boy because it appears chaotic. The creators of the advertisement also attempted to put the viewers in the boy's shoes using the camera. The creators did this by showing the child and the crowd from the point of view of the boy. The boy's vantage point really shows how overwhelming his experience is and how awful it is for a child to lose track of their parent. All of these details really hit the viewer and force them into thinking about the bad consequences of smoking. People connect to children really easily and have sympathy for them when they are upset. Viewers of this advertisement end up feeling awful for the child and the creators eventually connect this child's nightmare with smoking. While viewers are feeling bad for the boy, they are quickly introduced to the idea that it would be much worse for the boy if he was to lose his mother forever. Showing the boy changing from being comfortable to being confused and then in a panic is effective because it shows the boy's dependency on his mother. This advertisement is effective because the words at the conclusion quickly turn the situation from a realistic problem to a much more serious level which influences the viewers.
I disagree with Adam about the effectiveness of the advertisement. While it does well to appeal with the viewers emotion by showing a child get upset and crying due to losing his mother in a crowd, it does not make enough of a connection with a lot of its audience or to the effects of smoking. This advertisement would be most effective if targeted to parents who smoke, but I feel that this group would be less likely to be influenced. Also, while smoking is often linked to lowering the length of life, I don't make the connection between parents of toddlers and tobacco related death because lung cancer is the first thing that comes to mind and that is more likely to occur to people in their 50s. The ad would be more effective if it mentioned how smoking specifically would cause the child to lose its mother.
In response to this ad, this ad is some kind of useful and persuasive, but some not. The intend audience is parents who have addicted children in their family. The words in this ad are some sad with a sad scene which shows a woman was trying so sadly. These could attract people's emotion. On the other side, this as just indicates if children was addicted in smoking, parents would be so sad. However, personally, this ad is not so useful as other ad showed before.
I'm responding to prompt 7. This video uses strong emotions to evoke people's sympathy because almost everyone would feel sorry for that poor child. In my opinion, this video is effective for adults who already have or going to have kids. I believe that no parents would want to leave their kids and make their kids cry. The scene in the video that the little boy crying is very impressive and the hopeless and the fear in his eyes are really unforgettable. The people keep passing by the boy, which makes the boy looks more lonely. However, I don't think this ad will be effective for teenage. For those people, they are still young and having kids is a thing far away from them, it might be hard for them to really understand and feel what the ad is trying to express.
I am responding to this post with prompt 7. After reading through the comments on the video, it is pretty clear that this ad is very effective. It is obvious that the author attempts to evoke an emotional response from the viewer by making the little kid cry about losing their mom. The two top comments are "That is quite a strong message," and "Dang that made me cry". This shows that the most popular opinion amongst people who watched the video is that it was sad and caused an emotional response. The ad is very effective at getting people to thinking about smoking habits.
I am responding to prompt number 1. This advertisement is definitely trying to appeal to the viewer’s emotions. The intended audience is parents who have young children and who participate in smoking. In all ads there is a main technique used in presenting the rhetoric, and this one is trying to appeal to the emotions. Showing the young kid with his mom initially is supposed to make one feel the great connection that people make with their kids. All of a sudden the mother disappears, and this is trying to symbolize the death of a parents due to some dangerous side affect of smoking. As death is portrayed in the ad, it allows one to know that there are very dangerous side affects to smoking. Many parents care very deeply for their kids, and the fact that the kid is left alone and begins to cry is very relevant to the success of the ad. Overall, that is the rhetoric that the ad uses in its attempt to persuade the viewer, but to me this ad may not be very successful. This ad completely relies on the idea of the viewers having an emotional attachment. Although at the end there is a voice explaining the meaning of the crying and the disappearing mom, the ad goes a long time without one knowing the meaning. A viewer could walk away or be completely zoned out by the time the message is portrayed, and also with the voice there is no scientific evidence or reason for the death. In my opinion, the ad would be more successful if one knew the point of the ad before the very end, and if there was some scientific evidence to back up the messages being conveyed in the end.
ReplyDeleteI agree with Jacob that this ad is definitely geared towards ones emotions, especially those with young children similar to the child in the commercial. However, I believe the way the commercial is set up is slightly more effective than Jacob has said. I think that the mother disappearing for a minute and the child looking around dazed and confused is a great way to see the child's response to losing a parent for a short period of time. After, the commercial one can then begin to think how the child must feel if their parent has been lost of a lifetime compared to the minute shown in the commercial. If someone who smokes and has a child were to watch this I believe it would help them start to think more about the long term effects of their smoking and the possible outcomes, as well as the effects on their children. Although I agree it isn't the most effective anti-smoking ad we have seen, I believe for some viewers that the commercial is more applicable too I think the ad could get them so start thinking and reevaluating their decision to smoke.
DeleteI am responding to Morgan Tucker. The point that was made is absolutely accurate. The ad uses pathos to persuade the viewer that smoking can cause such a big impact on a child. Using the child definitely appeals to ones emotions, a person does not even have to be a parent to understand the feeling that manifest when separated from a loved one. The people that smoke, it does, it gets them to think about the long term effects.
DeleteI am responding to Shang Ke. Personally i think that is a not a very good commercial for stop smoking. Firstly, the kid show on the video may be can arise some people's sympathy, who already have a kid. However there is still a large amount of smoking people who are still young, especially teenagers. Secondly, i agree that commercial use mother's accident leave portrayed parents death actually gives audience a strong emotional contrast, but not all of the viewer can link the children lost their mom with the reason of their mom's smoking. Thirdly i admit the author spread an idea of smoking can create bad healthy problems as the side effect of smoking, but the reader can's directly see that point on the commercial which make the rhetoric looks hided too deep for reader to get. Finally, i think it is still success in persuade some people not to smoking, by the children's helpless eyesight when he lost mother and the passengers ignore behavior.
ReplyDeleteI agree with most of Peilin's ideas. Especially, we have the same idea for the first one. Besides people who don't have children, it may not appeal to people who don't like children or don't care too much on families. For the second idea, I think the last words in the commerical reveals the adverse effect of smoking. However, throughout the commerical, surely, there isn't enough evidence to the scene with adverse effect of smoking, especially bad on health.
DeleteI'm respondonding by using the prompt 6. I think this commercial is effective in some ways, but not persuasive enough. The rhetorical method used by the author is the actions of the little boy after can't find his mom. We can see how hopeless, sad from his face. He is standing in all strangers walking around him. They are all much taller than him. For a little boy, he may feel isolated and lost his mom. He bursts into tears loudly. This emotional appeal may touch many people's soft hearts. Another important rhetoric used is the last words said in the commercial, "if this is how your child feels after losing you for minutes, just imagine if they lost you for life＂. This could be very effective. It's not only show how families feel when you smoke, but also, it reveals the adverse effects of smoking. It can shorten your life. However, for people who don't have children, or don't care too much on their families, this commercial may not effective enough. Moreover, this commercial repeats the same scene for firt most part, so people may not have sufficient patience to get it whole meaning.
ReplyDeleteI agree with Christie, this commercial is effective, but not persuasive enough. Using the child to show or inspire different emotions targets a specific target audience. An audience that either has kids or cares about families. The repetitiveness of the scenes especially since the child does not start crying until near the end loses the viewer's attention and is not thrilling enough to hold it. This commercial has potential, but falls through with the delivery.
DeleteI am responding to this post using blog prompt 1. This is a very effective advertisement because of the use of emotions as well as powerful word choice. The contrast between the content child with his mother and then his confusion when she disappeared is effective. Also, the way the crowd was shown was extremely effective. The creators of this advertisement made it so that all the people in the crowd were walking in different directions. This detail made it appear even more intimidating for the young boy because it appears chaotic. The creators of the advertisement also attempted to put the viewers in the boy's shoes using the camera. The creators did this by showing the child and the crowd from the point of view of the boy. The boy's vantage point really shows how overwhelming his experience is and how awful it is for a child to lose track of their parent. All of these details really hit the viewer and force them into thinking about the bad consequences of smoking. People connect to children really easily and have sympathy for them when they are upset. Viewers of this advertisement end up feeling awful for the child and the creators eventually connect this child's nightmare with smoking. While viewers are feeling bad for the boy, they are quickly introduced to the idea that it would be much worse for the boy if he was to lose his mother forever. Showing the boy changing from being comfortable to being confused and then in a panic is effective because it shows the boy's dependency on his mother. This advertisement is effective because the words at the conclusion quickly turn the situation from a realistic problem to a much more serious level which influences the viewers.
ReplyDeleteI disagree with Adam about the effectiveness of the advertisement. While it does well to appeal with the viewers emotion by showing a child get upset and crying due to losing his mother in a crowd, it does not make enough of a connection with a lot of its audience or to the effects of smoking. This advertisement would be most effective if targeted to parents who smoke, but I feel that this group would be less likely to be influenced. Also, while smoking is often linked to lowering the length of life, I don't make the connection between parents of toddlers and tobacco related death because lung cancer is the first thing that comes to mind and that is more likely to occur to people in their 50s. The ad would be more effective if it mentioned how smoking specifically would cause the child to lose its mother.
DeleteIn response to this ad, this ad is some kind of useful and persuasive, but some not. The intend audience is parents who have addicted children in their family. The words in this ad are some sad with a sad scene which shows a woman was trying so sadly. These could attract people's emotion. On the other side, this as just indicates if children was addicted in smoking, parents would be so sad. However, personally, this ad is not so useful as other ad showed before.
ReplyDeleteI'm responding to prompt 7. This video uses strong emotions to evoke people's sympathy because almost everyone would feel sorry for that poor child. In my opinion, this video is effective for adults who already have or going to have kids. I believe that no parents would want to leave their kids and make their kids cry. The scene in the video that the little boy crying is very impressive and the hopeless and the fear in his eyes are really unforgettable. The people keep passing by the boy, which makes the boy looks more lonely. However, I don't think this ad will be effective for teenage. For those people, they are still young and having kids is a thing far away from them, it might be hard for them to really understand and feel what the ad is trying to express.
ReplyDeleteI am responding to this post with prompt 7. After reading through the comments on the video, it is pretty clear that this ad is very effective. It is obvious that the author attempts to evoke an emotional response from the viewer by making the little kid cry about losing their mom. The two top comments are "That is quite a strong message," and "Dang that made me cry". This shows that the most popular opinion amongst people who watched the video is that it was sad and caused an emotional response. The ad is very effective at getting people to thinking about smoking habits.
ReplyDelete