This is an anti-drug ad from the 70's. How does the creator of this ad use social status to convince the viewer not to use drugs? Who is this advertisement geared towards? Are the tactics used in this advertisement still relevant today?
In response to Taylor's questions, this advertisement uses the typical conformist status that is incredibly prevalent among children in which children feel they must "fit in" and be cool. Thus, if they were to take drugs, they would become "losers." This advertisement is definitely geared towards children due to its post that states that "kids who take drugs are losers" and the image of the child standing up to drug abuse. The tactics employed in this advertisement are conformity, questioning, clever puns, and negative depiction. Conformity, which was previously discussed, permits the children to feel as if their rejection of drugs will permit them to avoid becoming a "loser." Another tactic used was questioning, in which the children are encouraged to ask a doctor/pharmacist, parent, police officer, or minister about the use of narcotics. The clever puns such as "the human brain is made of thinking..not fumigating!" suggests that one should opt out of drug use in order to maintain a stable brain for thinking. Finally, another tactic still employed in modern day advertisements is the overall negative and often overly excessive depiction of drug users. For instance, in this specific advertisement, the drug users look sad/depressive and are referred to as weird, freaks, and losers.
In response to Trevor's post: I have to say that I agree with Trevor. The ad does a lot to use the child's mindset of having to "fit in" to fight against drugs. By calling kids that do drugs "losers" the ad tries to make kids think that not doing drugs is "cool", and every young child you have ever known usually wants to be someone who is considered cool. The black text on a yellow background lets it stand out more and calls attention to the words. The sentences are short and quick and some rhyme, making them easier for a kid to remember the next time they get asked to do drugs. I believe the ad is effective for those reasons.
prompt 1: The advertisement suggests that people who use drugs will become ostracized from society as shown from the picture in the first panel. The advertisement also portrays drug dealers as angry or depressed people in the second panel
Prompt 7: In order to convey the message that the author wanted to, he/she used a type of cartoon portrayal to connect more easily with its target audience. The ad is aimed to try to deter a young audience from using drugs and is particularly aimed at an audience in the teenage range who can relate to a cartoon advertisement. Despite the ability to connect to the audience, the ad would not be relevant today. Based on the "childish" word choice and writing font, today's youth would not be as likely to listen to the message of the ad. Today's youth is more drawn to real life examples and examples that make them think these events shown in the ad can happen to them. The cartoons would fail to capture todays audience, thus fail to get across the anti-drug message.
The creator of the ad makes it clear that he targets children in his or her ad. The author uses what seems to be sort of a form of peer pressure to get his or her point across. Children are especially easily influenced by peer pressure so that they may fit in among their friends and classmates. The author uses the idea of fear to scare the kids into thinking that if they do drugs, they will be outsiders to the rest of their friends. This tactic is somewhat still relevant today, however, the older that kids get, the less they are influenced by peer pressure.
In response to Taylor's questions, this advertisement uses the typical conformist status that is incredibly prevalent among children in which children feel they must "fit in" and be cool. Thus, if they were to take drugs, they would become "losers." This advertisement is definitely geared towards children due to its post that states that "kids who take drugs are losers" and the image of the child standing up to drug abuse. The tactics employed in this advertisement are conformity, questioning, clever puns, and negative depiction. Conformity, which was previously discussed, permits the children to feel as if their rejection of drugs will permit them to avoid becoming a "loser." Another tactic used was questioning, in which the children are encouraged to ask a doctor/pharmacist, parent, police officer, or minister about the use of narcotics. The clever puns such as "the human brain is made of thinking..not fumigating!" suggests that one should opt out of drug use in order to maintain a stable brain for thinking. Finally, another tactic still employed in modern day advertisements is the overall negative and often overly excessive depiction of drug users. For instance, in this specific advertisement, the drug users look sad/depressive and are referred to as weird, freaks, and losers.
ReplyDeleteIn response to Trevor's post: I have to say that I agree with Trevor. The ad does a lot to use the child's mindset of having to "fit in" to fight against drugs. By calling kids that do drugs "losers" the ad tries to make kids think that not doing drugs is "cool", and every young child you have ever known usually wants to be someone who is considered cool. The black text on a yellow background lets it stand out more and calls attention to the words. The sentences are short and quick and some rhyme, making them easier for a kid to remember the next time they get asked to do drugs. I believe the ad is effective for those reasons.
Deleteprompt 1: The advertisement suggests that people who use drugs will become ostracized from society as shown from the picture in the first panel. The advertisement also portrays drug dealers as angry or depressed people in the second panel
ReplyDeletePrompt 7: In order to convey the message that the author wanted to, he/she used a type of cartoon portrayal to connect more easily with its target audience. The ad is aimed to try to deter a young audience from using drugs and is particularly aimed at an audience in the teenage range who can relate to a cartoon advertisement. Despite the ability to connect to the audience, the ad would not be relevant today. Based on the "childish" word choice and writing font, today's youth would not be as likely to listen to the message of the ad. Today's youth is more drawn to real life examples and examples that make them think these events shown in the ad can happen to them. The cartoons would fail to capture todays audience, thus fail to get across the anti-drug message.
ReplyDeletePrompt 7
ReplyDeleteThe creator of the ad makes it clear that he targets children in his or her ad. The author uses what seems to be sort of a form of peer pressure to get his or her point across. Children are especially easily influenced by peer pressure so that they may fit in among their friends and classmates. The author uses the idea of fear to scare the kids into thinking that if they do drugs, they will be outsiders to the rest of their friends. This tactic is somewhat still relevant today, however, the older that kids get, the less they are influenced by peer pressure.