nyquil ad

http://www.google.com/imgres?imgurl=http://files.coloribus.com/files/adsarchive/part_1355/13558805/file/vicks-nyquil-joe-sleepers-small-58774.jpg&imgrefurl=http://www.advertolog.com/nyquil/print-outdoor/joe-sleepers-13558805/&h=846&w=600&sz=82&tbnid=PM6JG6TGW59LjM:&tbnh=90&tbnw=64&prev=/search%3Fq%3Dvicks%2Bnyquil%2Bad%26tbm%3Disch%26tbo%3Du&zoom=1&q=vicks+nyquil+ad&usg=__Gcil680Uy9qOfgaMQbEj9SIua5o=&docid=YX4VHOU2soYi0M&hl=en&sa=X&ei=gWQJUdr1D7DKyQHUm4DYDw&ved=0CDoQ9QEwAA&dur=1713

This is a good example of pathos because appealing to the emotion of being fatigue is a common occurrence in many people lives. In the ad, the man is sleeping and he looks like he is in a deep sleep. With doing this, it shows that sleep will be great with the medicine, thus people who are sick or having trouble sleeping would be very appealed to this. Also, having a dull environment shows to show that nothing is bothersome during the sleep. The portrayal of a great sleep with  this medicine helps promote this as very successful.