Wednesday, January 30, 2013

Group 5 Pedegree Dog Food Ad

Pedegree Dog Food Ad


Thiis Pedegree Dog Food advertisement is a good example of pathos because it really appeals to the sadder emotions. The creators of the ad used a sad photo of a dog in a pound and provided a story that is supposed to make the audience feel bad for the dog. This is also supposed to encourage the reader to buy Pedegree dog food so they can help prevent similar situations for other dogs. 

ASPCA Commercial Group 2

ASPCA commercial

This ASPC commercial is a good example of pathos because it makes an attempt at trying to gain sympathy from the viewers of the commercial. They show the most severely injured animals and state that thousands of animals are adopted but thousands more are left without help. The commercial is attempting to try to get the viewers to consider rescuing these animals and to also be more aware of animal abuse. The commercial tries to get the viewers to believe that they're obligated to help the animals by showing how helpless they are.

Adderall Pathos Example Group 4

This image uses dark coloration and a picture of hands white-knuckling prison bars. These are used to promote fear of using adderall illegally.

nyquil ad


http://www.google.com/imgres?imgurl=http://files.coloribus.com/files/adsarchive/part_1355/13558805/file/vicks-nyquil-joe-sleepers-small-58774.jpg&imgrefurl=http://www.advertolog.com/nyquil/print-outdoor/joe-sleepers-13558805/&h=846&w=600&sz=82&tbnid=PM6JG6TGW59LjM:&tbnh=90&tbnw=64&prev=/search%3Fq%3Dvicks%2Bnyquil%2Bad%26tbm%3Disch%26tbo%3Du&zoom=1&q=vicks+nyquil+ad&usg=__Gcil680Uy9qOfgaMQbEj9SIua5o=&docid=YX4VHOU2soYi0M&hl=en&sa=X&ei=gWQJUdr1D7DKyQHUm4DYDw&ved=0CDoQ9QEwAA&dur=1713


This is a good example of pathos because appealing to the emotion of being fatigue is a common occurrence in many people lives. In the ad, the man is sleeping and he looks like he is in a deep sleep. With doing this, it shows that sleep will be great with the medicine, thus people who are sick or having trouble sleeping would be very appealed to this. Also, having a dull environment shows to show that nothing is bothersome during the sleep. The portrayal of a great sleep with  this medicine helps promote this as very successful. 

pathos group 3


This is a good example of our class topic, drug use and abuse, because nicotine is one of the most used drugs in the world.  When we see this picture, we feel bad for the smoker because of what has been made of her body, and the deterioration that has occurred to her.  But on the other hand, she made the decision herself to smoke, so this is no ones fault but her own, and the power of the drug.  The author of the picture wants you to see the reality of what can happen if you smoke.

ASPCA Puppy Advertisement -- Group 1

http://blog.lib.umn.edu/meyer769/psy_1001/Untitled.png

         The ASPCA is using a sad and cute looking puppy to make the audience feel sympathetic towards the animal. They want you to donate money to their organization to help the animals, they fail to convey any form of logos or ethos in the ad. The attention grabber is the raw emotion from the puppy looking at the viewer in the eyes, this conveys good pathos.